Hi, I'm Emma! A Product Designer turning complex problems into clear digital experiences.

Combining product thinking, UX and visual design to bring clarity and coherence to digital products.

See how I work.

A few problems I’ve helped untangle.

WEB DESIGN

Jobtech* Simplifying employee absence management.

View case study

BRANDING

Lebasi* A cultural cooking workshop that goes beyond recipes.

View case study

APP DESIGN

Superbelly* Helping people decide what to cook with what they already have.

View case study

APP DESIGN

Skyline* Making travel inspiration easier to discover and share.

View case study

Services.

How I bring clarity, structure and consistency to digital products

UX Strategy

Making sense of the problem

Research, user journeys and strategic thinking to uncover friction, align priorities and define what the product really needs.

Placeholder image of app design service.

Product Design

Turning complexity into clear experiences

From user flows and information architecture to wireframes, prototypes and final UI, I design coherent experiences that are useful, usable and ready to evolve.

Design Systems

Building coherence that scales

Reusable components and design foundations that make products more consistent and teams more efficient.

Creative
Technology

Exploring what design can do beyond static interfaces

Using HTML, CSS and JavaScript to prototype interactions, experiment with motion and bridge the gap between design and implementation.